Every firm starts with a 30-day free trial of Firm, with everything open and no card needed, from the moment it confirms its email. We set you up in the first days; the rest of the trial is yours to use it live and take real cases. Then keep it, or move to Starter or Practice. Pay monthly, or yearly with 2 months free.
Case prep and the widget, for solo practices and small firms.
$119 a monthBilled monthly. Cancel any time.
Every trial starts on Firm. Pick this plan when you subscribe.
Work every lead: the watch list, your branding, and instant engagement with one offer.
$269 a monthBilled monthly. Cancel any time.
Every trial starts on Firm. Pick this plan when you subscribe.
Everything: several offers for different cases, a widget per office, room for the team.
$399 a monthBilled monthly. Cancel any time.
No credit card needed. Nothing is charged.
Practice or Firm? Practice makes every homeowner who qualifies the same offer. Firm lets you set up to 5 offers, each with its own rules and fee: a lower fee on a case that saves a lot, say. How offers work
| Feature | Starter | Practice | Firm |
|---|---|---|---|
| Your intake desk | |||
| The widget on your website, set up by us | Included | Included | Included |
| Homeowner evaluations a day on your widget | 50 | 150 | 300 |
| Every request lands in your prospects | Included | Included | Included |
| Your branding on the widget: logo, colours, fonts, corners | Not included | Included | Included |
| A widget for each office or landing page | Not included | Not included | Included |
| Keep the ones who aren't ready | |||
| Watch list: emailed in your name when their numbers or the deadline move | Not included | Included | Included |
| Monthly sales report: which towns to promote the widget in | Not included | Included | Included |
| Sign them while they're on your site | |||
| Instant engagement: they sign your agreement from the widget | Not included | Included | Included |
| Offers: a case worth more can get its own terms | Not included | 1, your standard offer | Up to 5, each with its own rules and fee |
| Case prep | |||
| Property evaluations a month | 100 | 300 | 500 |
| Workspace, comps and the Form A-1 exhibit | Included | Included | Included |
| Unlimited cases and prospects | Included | Included | Included |
| Seats | 2 | 6 | Unlimited |
| Support | |||
| Hours of custom support a month | Not included | 1 | 2 |
Every plan
The widget on your website answers while your office is shut. A homeowner checks their property, sees if they have a case, and asks you to review it. Every request lands in your prospects with the Chapter 123 math already done, and the workspace, comps and Form A-1 exhibit take it from there. Your cases always stay if you change plans.
Practice and Firm
Homeowners check in the evening, and by morning they've asked two other firms. With instant engagement, a result that meets your own rules (the verdict, the saving, the days left, the towns you take) offers “Start your appeal with your firm now”: the homeowner confirms their email, reads your own engagement agreement filled in with their property, and signs it. Their signature is an offer; you accept it after your conflict check, or decline it. Your counsel approves the agreement before it goes live.
Practice and Firm
Most homeowners who check in the fall aren't ready to file. They join your watch list, and when their numbers change or the deadline gets close they get an email in your firm's name; a reply is a case. The widget wears your branding, and the sales report shows which towns to promote it in. It works best left on all year, so yearly billing is 2 months free.
Firm
Practice makes every homeowner who qualifies the same offer. On Firm you can set up to 5 offers, each with its own rules and fee: a lower fee on a case that saves a lot, say, to win it from the firm down the road, and your standard offer for everyone else. A homeowner sees one offer, the first that fits their result, and you can see which one is signing.
On any plan, add 100 evaluations at a time when the season picks up, at your plan's price when you buy. A bundle is used only after the month's allowance runs out, lasts 12 months, and keeps its evaluations if you change plans; without a plan they wait until you pick one. Or turn on auto-refill: when evaluations run out, a bundle is added on your card automatically, up to a monthly limit you set. Bundles start with your subscription, not during the trial.
The trial is 30 days of Firm with nothing held back: 500 evaluations, 300 homeowner evaluations a day on your widget, unlimited seats, 2 support hours, and every feature. It starts when you confirm your email after signing up, with no card needed. Start your subscription any time during the trial, on any plan, monthly or yearly: the first period counts from the day the trial began. If you don't, the trial simply ends. One trial per firm.
We set you up during the trial, usually in its first days. We install your widget, set up instant engagement with your own agreement (it goes live as soon as your counsel approves it), and load your clients. The rest of the trial is yours to use it live and take real cases. If you need something the tool doesn't do yet, tell us: we're open to building it.
An evaluation is a property opened in the workspace or the tax list record, or a comp search, for the first time in a month. Opening it again that month is free. Your own cases and prospects are always free to open, and homeowner evaluations on your website never count.
Seats are the people who can sign in to your firm's account. Moving to a smaller plan keeps everyone you already have.
Support hours. They cover work on your setup: installing and changing your widget, your branding, landing pages for it, and specifications for Google Ads and other marketing that brings homeowners to it. Unused hours don't carry over. Work beyond your monthly hours, or outside that list (such as building or redesigning your firm's website, running ad campaigns, or writing content), is quoted per request and starts only once you approve the quote.
Questions? hello@apptiflo.com
One per property per day. If the same address is checked again that day, it's free. Contact requests, page views and searches that find nothing don't count.
At midnight Eastern, every day. A day is a calendar day in New Jersey, including the two days a year the clocks change, so a firm's count always starts fresh at 12:00 a.m. Eastern. The daily numbers are 50 on Starter, 150 on Practice and 300 on Firm.
The next homeowner sees a short message and can leave their name and a way to reach them. That request goes straight to your prospects, and we email you the first time it happens that day. The limit resets at midnight Eastern.
They're in your prospects right away, and opening a prospect is free. After the limit resets at midnight Eastern, we evaluate them for you, oldest first, and email you one summary. Up to 30 percent of that day's limit goes to these (15 on Starter, 45 on Practice, 90 on Firm), so homeowners visiting your widget that day aren't turned away. Any left over run the next night.
No. Bundles add property evaluations in your workspace. The daily limit is set by your plan.
Move up a plan at any time. The higher limit applies right away, including that day. On Firm, write to hello@apptiflo.com.
Property evaluations are what you run in your workspace, counted monthly. Homeowner evaluations are what homeowners run on your widget, counted daily. They're separate, and homeowners' never use up yours.
